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Frisco counts 4-million-plus visitors
By Denise Stokes, Special Contributor
Travel Matters to the City of Frisco. And a benchmark study commissioned by the Frisco Convention & Visitors Bureau and conducted by Destination Analysts proves trips mean billions in revenue.
In 2008, the City hosted 4.33 million visitors comprised of 3.83 million day-trippers from DFW and a 200-mile radius; 350,000 stayed in local hotels and 150,000 stayed with residents. Those visits resulted in $1.24 billion in direct visitor spending. The economic impact is astounding for a city of only 110,000 residents!
“We are very pleased with the results of the study, but have our work cut out us to entice our day visitors into staying overnight,” said Marla Roe, executive director of the Convention & Visitors Bureau. The CVB is located in office adjoining Dr Pepper Arena.
The return on those investments and more has been $21.2 million in tax revenues with $18 million going toward sales tax and $3.2 million in hotel tax in 2008. Retail spending accounted for $396 million and meetings and conference spending contributed $41.4 million.
“We’re committed to growing Frisco’s reputation as a destination city throughout the U.S.,” said Frisco Mayor Mayer Maso.
“Our city’s investment in world class venues is also helping build our reputation as a travel destination with visitors from around the world,” Maso continued. “Whether you’re a day tripper or overnight guest, Frisco offers an abundance of things to do for anyone who loves art, sports, food, shopping and first class, family friendly entertainment.”
What’s next for the City of Frisco when it comes to travel & tourism n Certified Tourism Ambassador training for employees within the areas of hospitality, restaurant, shopping, city emergency services and attractions in June.
ABOUT THE FRISCO CVB
Founded in 2004, the Frisco CVB has grown in tandem with the extensive growth of leisure travel, sports, and meeting facilities in the area. It’s our mission to generate a positive awareness of Frisco as a premiere destination for meetings, sporting events, conventions, trade shows, and leisure travel and to positively impact the economic base of the City of Frisco. For more information, visit visitfrisco.com or call 877-GO-FRISCO.
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