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Fashion Ruleswith Back-To-School Style Events
By Zach Markovic, zmarkovic@starlocalnews.com
Sunnyvale students are gearing up for a new school and new school year and Town East Mall offers one-stop shopping for students to discover trendy new styles for back to school. On Friday and Saturday, August 10 and 11, the shopping center hosts FASHION RULES, featuring special styles sessions from 12 to 4 p.m. The four-hour fashion event, held on the lower level near Dillardıs, will spotlight fashion trends from retailers such as Charlotte Russe and New York & Co. A style host will be on hand to discuss fall tips that are sure to freshen up any style.
During this fall fashion promotion, guests can bring receipts, dated August 10 or 11, totaling $150 or more to the Redemption Zone located on the lower level near Dillardıs, to receive a $15 Shop Etc. Gift Card, while supplies last.
To make certain that back-to-school shoppers are on target for style, Steve Kemble, Americaıs Sassiest Lifestyle Guru and General Growth Properties
* While pint-sized skinny jeans have been popular for a while, this fall the jeans are found in a rainbow of colors including neons. Theyıre the perfect pop of color for the playground and look great paired with basics like tees and polos.
* Prints, please. No doubt influenced heavily by adult fashion, prints (stars, florals, chevron stripes and more) are trickling down to the younger set and involve more than just graphic tees. Printed tights, tops, dresses, pants and even cords will be plentiful in the school hallways this year.
* British Invasion thanks to the upcoming London Olympic Games, the British are coming in more ways than one. Union Jack motifs, plaids, satchels and Harry Potter-esque uniform styles will all be popular for fall.
* Metallics are also big for accessories like handbags and backpacks and shoes. They are also turning up in certain clothing styles like leggings.
* Give students the mall. With a mall gift card, students the option to decide what they really want themost. Whether itıs a great new outfit or the latest gadget, students will love the ease and independence of selecting their back-to-school purchases.
Become a fan of Town East Mall on Facebook. Town East Mall is at I-635 E (Lyndon B. Johnson Freeway) and Town East Boulevard. For information, visit www.towneastmall.com <http://www.towneastmall.com> or call (972) 270-2363.
Town East Mall is owned and managed by General Growth Properties, Inc. a fully integrated, self-managed and self-administered real estate investment trust (REIT) focused on owning, managing, leasing and redeveloping regional malls throughout the United States and Brazil. The Company currently owns, or has an interest in, 150 regional shopping malls comprising approximately
141.7 million square feet of gross leasable area. The Company is headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP. For further information please visit www.GGP.com <http://www.GGP.com> .
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